When nobody plays your game, do you fail?? (archive)

: I am student at Rice University conducting a marketing study to evaluate BMW marketing strategy in the US. This study is purely an academic exercise and does not represent any commercial interest. No sales person will contact you.

: Our team would greatly appreciate anyone in this forum to answer the following questions AND return the survey to U. Marathi, Ph.D. at marathi@rice.edu. Please cut and paste this question into the body of e-mail.

: Many thanks,

: Upendra

: 1) When you think of a luxury performance car, which brands come to mind? Please rank order of importance (1-last to come to mind, 7-first to come to mind)

: BMW
: Porsche
: Mercedes
: Lexis
: Acura
: Cadillac

: 2) Why have you bought or considering buying a BMW? Please rank order of importance (1- least important, 7- most important)

: Prestige or Status
: Style
: Performance
: Quality
: Reputation
: Safety
: German engineering
: Comfort/ Luxuriousness

: 3) What modes of advertising influence you purchasing behavior? Please rank order of importance (1- least important, 7- most important)

: Television commercials
: Magazine adds
: Internet chat sites
: Newspaper ads
: Dealer web sites

: 4) What factors in a BMW advertisements appeal to you? Please rank order of importance (1- least important, 7- most important)

: Prestige or Status
: Style
: Performance
: Quality
: Reputation
: Safety
: German engineering
: Comfort/ Luxuriousness

: 5) What factors would you like to see in future BMW models?

: 5) Who are you?

: Age:
: Marital Status:
: # Of Children:
: Income:
: State of residence:
: Current car:

Follow Ups:

[ Follow Ups ] [ E46 M3 Message Board ] [ Msg. Board FAQ ]

Questions, comments, or problems, please visit the Roadfly help desk.