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$44900 Base. Take it to the Bank (archive)
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Posted by Torch on December 16, 1999 at 17:06:25:

The new M3 will have a base price just south of $45K. There is absolutely, positively, without a shadow of a doubt no way this car is anywhere near $60K.

Read all of your marketing books. It's called product segmentation. Pricing this thing near $60k infringes on two markets. The 540 and M5. It ain't going to happen.

If everyone remembers, the initial stir about the M5 was $80- 85K.

Fully loaded all options Max appx.$51K

Take this to the bank.

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