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Re: Lightwt m3 & heavywt price & USA? (mor (archive)
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Posted by Bruce on February 19, 2000 at 09:46:25:

In Reply to: Re: Lightwt m3 & heavywt price & USA? (more) posted by rca on February 19, 2000 at 09:12:48:

: : I need more info. Why would a price gap preclude a US M3 ltwt but not in Europe? I am guessing BMW would think there won't be enough US buyers so it's not worth the trouble but unless there is a different motor, it would seem straightforward a la carte stuff for a group of buyers who seem to like ordering their cars that way vs. buying from dealer stock.

The main reason, IMO, why the E36 M3 LTW failed in the US was lack of A/C and inflated price of 25% over regular M3. They didn't just delete stuff, they reengineered some parts. In Europe A/C is not as much of a need as it is in the US (especially the US South).

I have heard this before (not related to cars, but I think it applies)..."cater to the masses not the asses."

It won't be coming to the US, so don't get your hopes up.



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