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Thanks for the clarification (archive)

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Posted by Nick on November 19, 2000 at 02:01:24:

In Reply to: Nothing personal; some clarification... posted by Jon Shafer on November 18, 2000 at 00:56:50:

I understand that the dealers will not know how many m3's there going to get. No one from BMWNA tells the dealer how many they will recieve during the model year. How many they will recieve is based on their overall volume.

We don't know how many exactly we will get at this time. Once a year we (General Sales Managers) establish our Annual Retail Forecast with BMWNA, and we then have a pretty good idea what the following year is going to look like... When this year started we were gin=ven our forecast for M5's, and that figure is right on the money YTD... Allocations are based on overall volume, but there are also other important factors. These include "turn rate" ("rate of travel"), "SPG" ("Sales Planning Guide"), as well as overall model availability...


Dealers receive notice by computer when they have an order number and production date. This can come at any time of the month.


Dealers receive their allocations monthly; invariably the last week of any given month (once per month)... BMWNA publishes a monthly newsletter which usually lets us know in advance exactly when we will receive our allocations.


Then they order the car to there or customers specifications. This is what I was told by salesmanager at Taylor BMW. Also, the first m3 sent to the dealer might show up sent the way BMWNA options. This is what I've been told. Any opinions, I'd like to hear them.

I'm with you here, although I don't plan on the demo thing. We surely didn't receive any demo M5's, or Z8's. Let's face it, there won't be much "selling" required to market the new M3... I wouldn't rule it out though...





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