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It's MARKETING! They leave out the small details. (archive)

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Posted by .....more Ty///M3 on June 22, 2000 at 09:40:01:

In Reply to: Anyone seen Lexus IS 300 commercial posted by claiming better handling than BMW? on June 22, 2000 at 09:16:18:

To the average buyer for this type (Mom, on) they only see the comparison to a BMW. The buyer could care less what the details of the comparison, all they know that it is compared to and beats the BMW 3 series. It's done all the time...even in road and track. All they want is that person to come and test drive it and they're SOLD! Not to take anything from Lexus, I own a GS300 and it's a DAYUM GOOD car.

BTW: I laughed my [email protected]# off when I looked at it also. My neighbor RAN over to my house asking if I looked at it. (Hahahaha) After giving him details on the different types of 3 series BMW...he understands. I really burst his bubble when I explained to him the M3 series...and took him on a little SPIN!
I thought he new. Oh well..... HE DOES NOW :O)


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