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Re: "M5 Package" on 540i (archive)

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Posted by Bruce Kroll on May 01, 2000 at 17:49:21:

In Reply to: Re: "M5 Package" on 540i posted by Rene' on May 01, 2000 at 17:37:56:

Speaking as an M5 owner, I really don't care much one way or the other. I certainly didn't buy my M5 because of the trim or badges! If BMW wants to trade on the "exclusivity" of the M5, it really doesn't matter to me. Snob appeal is a pretty poor reason to own one of these GREAT CARS. These are driver's cars and I'd be just as happy....maybe even happier if they had NO badges.
Bruce in West Michigan

: : I went into the SF dealership this weekend and saw something disturbing. From the front the car that I was looking at looked like an M5, with the big front spoiler air duct and the widened nostrils. The weels were the M5 wheels, and the interior had the M5 steering wheel, but on the back of the car it said 540i. Listed on a dealer add oin sticker was listed M5 package at ~$6000.

: It is really a shame and it is not fair with ///M owners .BMW should not do this,but it is a normal precedure,that go back many years,badging
: with the ///M pratically almost all the models,you can find M badges in some E-3O models,
: E-36 Compact etc etc One thing is if the owners buy ///M badge to install on their models,another thing is that the factory make copy ,hopefully for them they are right,they are certainly wrong
: for the M owners that they will feel a little "Betrayed"
: this is my opinion
: ps;sorry for my poor english

: : I think that this is sort of a bummer, as it blurs the M distinction and brand image quite a bit. I thought that M was a more cherished and protected image that it apparently is.

: : What does the board think of this. I am thinking of sending a letter ... am I out of line?

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