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Cherished and Protected? NAH!Maybe in the past,but (archive)

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Posted by //M now means //Marketing(e) on May 02, 2000 at 11:42:43:

In Reply to: "M5 Package" on 540i posted by brianP on May 01, 2000 at 15:29:42:

: I went into the SF dealership this weekend and saw something disturbing. From the front the car that I was looking at looked like an M5, with the big front spoiler air duct and the widened nostrils. The weels were the M5 wheels, and the interior had the M5 steering wheel, but on the back of the car it said 540i. Listed on a dealer add oin sticker was listed M5 package at ~$6000.

: I think that this is sort of a bummer, as it blurs the M distinction and brand image quite a bit. I thought that M was a more cherished and protected image that it apparently is.

: What does the board think of this. I am thinking of sending a letter ... am I out of line?

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