When I bought my car for 60800 back in June, I was told that I had left thousands on the table. And one guy named Costasz claims he got his 740i SP for 55400. So, I felt that 61400 which would have been a great price a year ago is not such a great deal now. It hard to say what other incentives dealers getting besides the 7500. But it never hurts to start low on these cars.