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M Coupe for MSRP + $5,000 !!! (archive)

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Posted by Ken :-) on September 21, 1998 at 12:47:11:

I stopped by BMW of Bellevue a week ago and they had a black M Coupe on the showroom floor. I talked to one of the salesmen about M Coupes in general, M Roadsters, etc. According to him they sold all of their 98 M Roadsters and have already sold 2 of their first 3 99's to be arriving shortly. I asked how many M Coupes they'd sold? None. Hmmm, wonder what that additional $5,000 over sticker is doing for them... :-)

Is this entirely up to the dealers for them to add local market adjustments? I thought BMW NA frowned on that....

He also told me that of the 100 Estoril Blue M Coupes set aside by BMW AG and advertised through the web that 27 of them had been requested by people in the US, although he didn't have figures on the rest of the world. Seems to me that these cars are not in very high demand.... just an observation...

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