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Ha! Classic reaction from non-customer focussed (archive)

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Posted by Greg in Sydney on September 27, 1998 at 19:26:17:

In Reply to: Dealer upset with survey results posted by Imola-rED on September 25, 1998 at 09:17:06:

: He said that he was going to dispute the results.

Having had a bit to do with customer surveys and customer satisfaction, I am always coming across sales reps who want to tell management that "the customers are wrong when they say they don't like me".

What a ridiculous proposition. If you as a customer aren't happy, then that's the only thing that should matter - not what led you to that point, what you as a customer consider to be reasonable, or whatever.

I doubt BMW management will take the dealer seriously... (Then again, given some of my experiences, perhaps management too is in denial!)


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