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Mar 99 Z3 Sales Report - Graphs (archive)

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Posted by RichC on April 02, 1999 at 15:35:11:

In Reply to: Mar 99 Z3 Sales Report posted by Fred Meloan on April 02, 1999 at 13:52:49:

Sales of the '98 MY 1.9 have dwindled to a trickle. Presumably all of the '98 1.9's will be moved from the dealers' lots in the next few months along with the '99 MY cars that are all now one year old since 2000 MY production started last week. BMW of North America has expressed the goal of moving all the remaining '99 MY cars by the end of May. Personally, I think that will be tough to accomplish without some significant dealer incentives. In any event, if you don't like the new rear end on the '00 cars you will have the opportunity to get a '99 at a significant discount, especially now that you have seen the '00 MY price increases. Sales of the 2.8 roadster increased some 266 units over last month suggesting that the $1,500 dealer incentive was used effectively to move the 2.8's off the dealers' lots. Sales of the 2.8 are still well below the levels of last year. The 2.8 coupe sales for March are holding close to 100 units per month, but interestingly enough exceed those of the M coupe. Sales of the M roadster are slowly but surely beginning to replace the 2.8 roadster as the second most popular model which suggests that the 2.8 roadster could well be the next model to be scratched. Does anyone see anything wrong with a model line-up of a 2.5 roadster and coupe and an M roadster and coupe for the 2001 model year? That model line-up works for me and I am willing to make a bet that it works for BMW NA as well.

: Since the model to model, year to year comparisons seem to be somewhat irrelevant these days I will confine my comments this month to the total monthly sales figures. March 99 total sales suffer greatly by comparison with March 98 which was the month in which the Z3 line-up enjoyed its highest monthly sales ever of 2,584 units. March 99 total sales are down almost 21% from March 98 but more significant is the fact that 1999 year to date sales are down some 11% from the first three months of 1998. In my opinion, ladies and gentlemen, this indicates a disturbing trend for BMW NA and represents another reason why I think we will see more horsepower for the same dollars next year. Anybody want to bet that the 2001 MY 2.5 will have 180-190 horsepower? If you check the archives you will find that it was in the February and March, 1998 sales reports that I first talked about the arrival of a 2.5 liter engine at the beginning of the 99 model year. Maybe my predictions will hold up again. I would also like to go on the record now that the 2000 MY price increases just instituted by BMW will not have a positive effect on sales for the balance of calendar year 1999. Can these price increases be sustained? Time will tell.

: Exact figures published by BMW NA are as follows:

: MODEL MAR 99 YTD 99 MAR 98 YTD 98
: Z3 1.9 23 74 1,039 2,341
: Z3 2.3 1,031 2,665 0 0
: Z3 2.8 542 977 1,321 2,990
: Z3 2.8 coupe 118 284 0 0
: M roadster 260 723 224 225
: M coupe 70 202 0 0
: TOTALS 2,044 4,925 2,584 5,556

: I sold my 97 1.9 on March 20, 1999 so you won't have to read any more of my comments about my attempts to sell it. I am now Z less until July, 99.

: Fred Meloan
BMW CCA #86321 NCC
'00 E36/7 Z3 2.3 Bright Red, beige/beige, Maryland tag:

9 Maryland 00

: on order for July, 99 delivery

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