It would make more sense to argue that the 'soul' of BMW cars is in fact an oxymoron.
In as much as Germans are known for their cold efficent work ethic and the japanese known for keritsu and togetherness..
Thus,the 'soul' belongs to japanese cars due to their warm pudgy soft suspensions and bright interiors (things we were attracted to as children) BUT as we have grown older and entred the rat race the cold souless german cars (turn and stop NOW!!)are what gives us pleasure because we've been conditioned this way.
In fact much like everyone likes to retire in the carribbean or wilderness, we must secretly long for japanese cars...,or should I just put the doobie down??