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BMW Press Release re new Mini (archive)

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Posted by Tim UK on February 07, 2000 at 13:19:46:

In Reply to: Shame about 2002 project, any rumors on Mini..eom posted by FredR on February 07, 2000 at 12:51:18:

BIRMINGHAM DEBUT FOR NEW MINI
3. February 2000

The all-new MINI will make its world debut at the Birmingham International Motor Show in October 2000 before sales commence in Spring 2001.

Birmingham has been chosen for MINI's world debut as the city is both birthplace and production home of the brand.

A concept of the new MINI was first shown at the Frankfurt IAA in 1997 where plans were revealed for the car to go into production at the end of 2000. The new Birmingham production facility, which is part of a 700 million investment, will
produce Mini using the latest BMW Group production technology and to exacting
BMW Group quality levels. The body-in-white facility, which alone represents a 114
million investment, was completed only recently.

Dr. Henrich Heitmann, member of the board of management of the BMW Group, responsible for sales and marketing, said: "We are delighted that MINI is making its world debut in Birmingham, its home city. There is tremendous excitement
surrounding the car both here and in the motoring public. We are putting our final plans in place for the start of sales next year and I can promise you a truly exceptional product".

Production of the current MINI will end in September 2000 after 41 years and 5.3 million sales world-wide.



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