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Good point, although... (archive)

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Posted by MV on February 08, 2000 at 11:16:11:

In Reply to: Note one thing about your story... posted by SL on February 08, 2000 at 11:03:38:

I did actually give one BMW dealer a pre-visit on a day off while my wife was working. Got similar treatment to when I showed up with the CFO: salesperson-free test drive in a steel gray/black 2.3. They handed me the keys and asked me to "drive carefully" and bring it back inside of an hour...

I think Honda dealers struggle with the contrast between the S2000 and the rest of their on-lot stock. At a BMW dealership, you're not going to encounter someone who's there seriously shopping for a $13k Civic DX but who figures a test drive in that sporty convertible might be a "hoot." For the same situation to befall a Bimmer dealer (a "fake" buyer just out for a free joyride in a spartcar) would require a bit more premeditation. There isn't going to be that "hey, we're here anyway, so what say we go try out the S2000."

Mike


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