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If their handling of Jaguar is any indication... (archive)

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Posted by ulrich on April 09, 2000 at 16:48:53:

In Reply to: BMW is in danger... posted by J.D. on April 09, 2000 at 15:04:33:

: As long as Ford doesn't molest BMW, we're okay. I have visions of Duratec V-6s replacing those venerable Straight Sixes. Not a pretty sight.

: As long as Ford lets BMW be BMW, we're okay. If they try to stick Lincoln LS dashboards, V-6s, and Ford Radios into BMWs, then we're screwed.

: If Ford tries to turn BMW into German-labeled Taruses, then they're going to lose public interest in the brand. For this deal to be sucessful, Ford's gonna have to let BMW do what it does best: Make kick arse cars.

: Jonathan <--- Who refuses to buy a BMW with a Ford engine in it.

BMW will be okay. Jaguar improved quality without loosing its image under Ford's wing. I say it's a little too early to panic.

Ulrich


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