|
In Reply to: BMW is in danger... posted by J.D. on April 09, 2000 at 15:04:33:
: As long as Ford lets BMW be BMW, we're okay. If they try to stick Lincoln LS dashboards, V-6s, and Ford Radios into BMWs, then we're screwed.
: If Ford tries to turn BMW into German-labeled Taruses, then they're going to lose public interest in the brand. For this deal to be sucessful, Ford's gonna have to let BMW do what it does best: Make kick arse cars.
: Jonathan <--- Who refuses to buy a BMW with a Ford engine in it.
BMW will be okay. Jaguar improved quality without loosing its image under Ford's wing. I say it's a little too early to panic.
Ulrich