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In Reply to: If their handling of Jaguar is any indication... posted by ulrich on April 09, 2000 at 16:48:53:
: : As long as Ford lets BMW be BMW, we're okay. If they try to stick Lincoln LS dashboards, V-6s, and Ford Radios into BMWs, then we're screwed.
: : If Ford tries to turn BMW into German-labeled Taruses, then they're going to lose public interest in the brand. For this deal to be sucessful, Ford's gonna have to let BMW do what it does best: Make kick arse cars.
: : Jonathan <--- Who refuses to buy a BMW with a Ford engine in it.
: BMW will be okay. Jaguar improved quality without loosing its image under Ford's wing. I say it's a little too early to panic.
: Ulrich
Well things will probably soon be changing. Jaguar is under pressure to start using Ford parts as opposed to other vendors parts (the tranmission in the large sedans is from MB). I would definitely assume that Ford would attempt to use either Ford parts or parts from another division (Volvo, Jaguar, ...) to save on costs. This of course doesn't mean that BMW will be a relabeled Taurus but I would think that the I6 and V8's might come from another engine plant. In fact the inline 6 could vanish and be replaced with a V6 (I think BMW is the sole remaining maker of I6's aren't they?).