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I was told BMW wanted to move toward a color. . . (archive)
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Posted by JTP on May 08, 2000 at 08:58:44:

In Reply to: What Happened to BRIGHT RED? posted by PK on May 07, 2000 at 20:51:00:

closer to the traditional "guards red" of sports car fame. I think that's a load of crap, because guards red is not that orangey.

With that said, I still went with the Bright Red II. Under artificial lighting it is certainly orange. But under natural lighting, the orangeness tends to drop out. The farther away you are, the redder it looks. I tried to get them to give me Bright Red (314), but they said it could no longer be done. So, I have settled for the Bright Red II (415). Not perfect, but then again, with this car, primer would have been acceptable!

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