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98% of the time, you're not using your ____ (archive)
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Posted by euripides upman on May 30, 2000 at 21:16:22:

In Reply to: BMW: Real-world performance failure (long) posted by Jim Bertka on May 28, 2000 at 01:57:41:

But it sure matters that it works when you want to do it. So yes, it DOES matter that the car corners/brakes/etc., and not just that it's fast from a stoplight.

But most people don't really car about whether one car is a little faster than another. As anyone in advertising would know, they buy because it makes them *feel* better. Being ensconsed in the refinement of a BMW beats the pants off being stuck in some tacky ill-fitted plastic hell-hole rattletrap of a really fast big V-8 Camaro any day. And BMW/Mercedes/Lexus/whatever trounce the cheaper competition in this all-important category.

It's pretty simple.

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