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Why is the TT Roadster so expensive? (no troll) (archive)

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Posted by Joe Bab on June 18, 2000 at 23:16:20:

I don't mean to put down the new Audi TT roadster but I am wondering why it is so pricy compared with a similarly equipped Z3 model.

Z3 2.3 (premium pack., met. paint, CD) MSRP+ Dest. = 34670
TT 180 Roadster (leather, Premium pack) MSRP+ Dest= 36175

Z3 2.3 Advantages: 200 lbs lighter, RWD vs. FWD, BMW historical reliability, faster 0-60, smoother inline 6 cylinder engine vs turbocharged 4 cylinder

TT 180 Advantages: unique looks, new model


Z3 2.8 (Premium pack, CD, Met. Paint) MSRP+Dest= 39095

TT 225 Roadster (Leather, Premium) MSRP+Dest= 41875

Z3 2.8 Advantages: almost 500lbs lighter, BMW historical reliability, still faster 0-60 time, smoother inlined 6 cylinders vs turbocharged 4

TT 225 Roadster Advantage: Quattro AWD (not as good as the A4,A6,A8 system), unique looks, new model

I am sure the handling of these two cars will be similar for the average driver.

When the the Z3 3.0 comes out, the advantages of Z3 increase even more because of the added horsepower. Do you think the TT Roadster will be competitive after the initial novelty hype wears off? Is Audi making a mistake by pricing the TT Roadster too high compared with the superior performing, proven Z3? I certainly welcome competition because it drives BMW to make cheaper and better products. I am just wondering how the TT roadster will compete in the increasing crowded and competitive roadster market. Both Porsche and MB have already made substantial powertrain improvements in their roadsters.




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