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Actually, please don't (here's why) (archive)

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Posted by Alan on October 24, 2000 at 16:13:12:

In Reply to: OT: Susan J Komen, click the pink ribbon... posted by Rachel on October 24, 2000 at 15:56:17:

This is not intended to be a flame. I got an email yesterday from a friend about that page, so I dutifully went to it and clicked on the link. I then read the fine print and saw how little Yahoo is giving.

Now, you might say...$10,000...that is a lot! Why do you call it a little?

Here's why--how many hundreds of thousands of people across the U.S. do you think will get the message to go to that page and click on the link? Yahoo is taking advantage of the knowledge that something like this will spread like wildfire across the net to bring traffic to their site. I will bet they will make more money off of banner ads due to visits to that page (and subsequent click-throughs to other portions of the Yahoo site) than they will donate to the SGK foundation.

If they want to make a $10,000 donation, that's fine...but they shouldn't turn it into a marketing gimmick for themselves when they know they'll get a lot more than 10,000 people visiting the site to click on it.

BMW did the same thing...but given that they donated up to $1,000,000 rather than up to $10,000, I'm willing to cut them slack on it. Yahoo has deeper pockets than that and should give more to the foundation based on the amount of free advertising they'll get from word of mouth on this.


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