1. It gives me all I need from a car: Speed, acceleration, enough room for two. 2. Owning it doesn't cost as much as a Ferrari. 3. You get noticed: If you drive any BMW, all other cars look at you, but if you drive a Z Coupe (M or 2.8) all BMW's look at you! 4. And the best reason is: we all had a problem or another with this car, or even a quality issue, yet we won't let go of the car- at least until the Z8, ANOTHER BMW!