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Copy complaints to BMW (archive)

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Posted by kwillmorth on April 22, 2000 at 15:50:11:

In Reply to: If they care, BMW can improve easily. posted by David on April 22, 2000 at 14:49:28:

We should also get in the habit of going to the BMW site and lodging complaints. But, not in a rant. Organize the thoughts, lay out exactly what the problem is, the cars VIN number, the dealer that is doing whatever, and how they are doing, what has been said. Unfortunatley, manufacturers only hear about 10% of what people assume they hear. Ask yourself, how often have you really let any manufacturer know how you feel about anything.

Beating up a salesman is useless. He passes the message to his boss, who passes it to his, etcc. By the time it gets to anyone who can actually implement/effect a change, the complaint has been filtered down to nothing. By the time enough complaints occur that the dealer actually gets to the manufacturer, the problem is either HUGE and cronic, or been elliminated from current models, so the manufacturer figures they're pretty much done with it, or that the dealers are causing it.

To assume BMW is surfing the hundreds of web sites out here, looking for a consistent list of complaints posted to a few message boards, is just not reasonable. Just how are they going to qualify the idiots ranting? Look at the accuracy of some of the posts on stuff that is factually available on the BMW USA web site, like engine data, traction control stuff, etc... More BS gets thrown about on the informal sites than any input a manufacturer is likley to glean.

Got a problem? Resolve to write a letter to BMW directly at:

and let them have it! Griping to a dealer who isn't responding won't generally get the job done. Let BMW know the dealer stinks! Let them know when you're unhappy with the car/detail/service. They do have a mechanism for dealing with problems and complaints, unlike many others.

: If BMW were really concerned about this, it wouldn't take much to improve it. If they checked this board periodically, they'd know how unhappy many MZ3 owners are with shifting, wet rear hatches, and a dozen other problems. Then they wouldn't keep telling each of us that we're "the only one with this problem".

: It might help our credibility if messages were less "aggressive" and the language were a bit more sedate, though. Some of the messages on this board make us sound like the cast of "Fast Times at Ridgemont High". (We're not, are we????????) If those of you who rant and rave on this board approach your dealers the same way, it's no wonder you don't get satisfaction. Remember my first rule: yelling at stupid people doesn't make them smart.

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