Okay... (archive)

My point of my post wasn't to bash on marketing types. I was trying to point out why I thought acceleration times are thought of with such high regard, which has to do with the mainstream mentality; one that has nothing to do with "real world performance." Obviously, anyone who bought a M Coupe doesn't follow the same trends.

Furthermore, a point I didn't seem to get across is that BMW doesn't just use gadgets and gimmicks to cater to the mainstream like other companies do, which is thrust of my agruement against BMW's having "real world performance failures."

So, I don't have a problem with marketing types, but I don't like the mainstream mentality that drives consumer trends. For example, cars that bare the name of older models that have no visual or mechanical ties to their name sakes, or the copying of trendy models between car manufacturer.

I agree that marketing strategy has improved the design of cars over the decades, but I want other car companies to listen to our smaller market and more cars like the M Coupe, not clones but cars that possess real world performance attributes. For example, look at Mercedes they only offer a manual transmition in the SLK, which up until recently has been underpowered. A flaw that undoubtly was corrected by market research, but still lacks the real world performance attributes that would make anyone on this board buy one. The biggest example of devious marketing research I can think of one employed by Audi/VW. Their 1.8L turbo engine has great potential that they conciously depress inorder to sell their more expensive 6 cylinders. Most people in the mainstream do not realize the potential of this engine or the realitive ease of boosting turbo pressure.

The reason why I don't like the mainstream and marketing combo is that small markets like ours are often ignored and the threat to the exist of cars like ours is real. I'd hate to see the M Coupe gone after 3 years because it not trendy enough to be profitable, so I hope that more marketing types come to boards like this and see that though we are small in number our passion can sustain this market.

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