as many of you know we are the mfg. of this product for BMWNA. We were asked to maintain the BMW MSRP of this product and to date we have done so. We have no control over what each dealership does as far as promotions and sales go and I would expect everyone to find the best deal they can. HOWEVER, please consider our customer service and support for our products before you buy on price alone. Should one of your Mag StoneGuards become damaged or misplaced and you have purchased them directly from us we have and will replace it at no charge. I doubt you'd find the same support locally. Customer servcie is the life blood of our business and we are proud of our reputation. Ask the board.