Yes, join the CCA. last week I got my loyalty program check for $500 from BMWNA for buying my M Coupe. It's a great way to keep up to date with what's going on, what's on the way, and you can get good discounts on BMW parts and merchandise from the advertisers. I strongly recommend going ahead and coughing up the $35/year. It's the only magazine I can't wait to get at the beginning of every month besides my BMW motorcycle owners magazine as well.