-Identify specific and consistent quirks/issues to resolve with our cars.
-Supply new design ideas and pinpoint exactly what buyers would want on future models.
-Give BMW enthusiasts a sense that the company considers their clients an asset and values them as much as their product.
And in the case of customer service:
-Improve dealership-to-customer relations!
The arguement that "the M Coupe is too small a niche vehicle for a clinic" does not wash, because if BMW truly did feel the car's market was too small, we'd be waiting for a completely redesigned new Coupe or we'd have no Coupe at all!
Now, in recent events, if BMW conducted a clinic for our car, do you think we'd see a New M Coupe with:
-Revised suspension: Yes
-Speed limiter at 137: No
-Grey gauges: No
-Keyless entry on a $45,000 car: Yes!
Also, I doubt we'd see prototypes (X coupe) with antiseptic, medical examination-room interiors. But then again, designer studies/showcars are clinics in themselves and need to take risks. It's just so disappointing to see an entire concept where you hope that most, if not all, of the car's stylistic design elements DO NOT make it into production.
BMW, are you listening?
'00 M Coupe