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This is being planned (MORE) (archive)

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Posted by Tim (UK) on January 07, 2001 at 08:41:58:

In Reply to: BMW: why won't you conduct an owner's clinic? (m) posted by Nivola on January 06, 2001 at 12:45:40:

I was VERY unhappy with the supposed customer feedback session during the 1999 Homecoming which turned out to be constrictive and not at all useful. There's no point waiting until the MY03 next-generation roadsters are out at the end of 2002 and then telling BMW what we think of them, so a group of roadster owners in Europe and the US are planning to coordinate a survey which will be submitted to product development management in Munich with copies to Spartanburg.

I suppose we could extend the project to cover coupés (grin).

The concept is that we collect fairly detailed suggestions from owners, present them in a collated manner and then allow owners to vote on the ideas (with special procedures for FL residents).

Each VIN number that responds gets to submit a total of 100 votes spread as they wish. So they might give 10 votes to one idea, 15 to another, and so on up to 100 in total. If they don't use all 100 that's their problem. When this way of voting is analysed it gives two sets of statistics--the outright ranking of ideas in terms of votes, plus those ideas which have broad, but lower level, support.

Look out for an announcement soon


PS: I agree with many of your comments above but your disappointment with the 2001 M coupé will be less if you view it as merely a mid-life kicker.

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