Their first few M3's went for 78k and 77k respectively. The tag on the Oxford Green M3 I drove was 66k, but the salesman said low 60s was possible if I wanted the car off the floor. The salesman also said that the demand for the coupes is going to soften over the new few months, and that prices should hover around MSRP. He also said that the demand for M3 convertibles is even softer, and that near MSRP prices is feasible now. Remember, this is at Braman BMW in Palm Beach, which is one of the most willing to gouge you for your money dealers in all of the US.