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In Reply to: Are you smoking crack?? "BMW is losing $$ on this posted by car? I hope you were joking. on April 06, 2000 at 22:54:11:
The Z8 project almost got axed because it was way over budget. I would say BMW could very well be taking a loss on each car, but this car is a brand builder. What BMW is hoping to do is to attract buyers to the showrrom then sell them a 7 series hopefully making the profit they lose on the Z8 by selling a 7.